The AussieVitals Benchmark

Every AussieVitals check feeds the national benchmark. Here's how Australian small business websites are performing right now.

51 Average AussieVitals Score Across all Australian SME websites
68% Fail Core Web Vitals LCP, CLS, or INP below Google's thresholds
43% Missing Meta Descriptions Leaving Google to choose their search snippets
82% Have SSL Certificates But 18% still load over insecure HTTP

Data based on AussieVitals scans. Benchmark figures update as more sites are checked. Check your site to see where you stand.

Average score by platform

The platform your website is built on affects your baseline score. Some platforms handle performance and SEO foundations better out of the box.

Shopify 58
Squarespace 55
Wix 49
WordPress 44
Custom / Other 47

Based on analysis of Australian SME websites. Updated as new sites are scanned.

How the benchmark works

Every time someone checks a website on AussieVitals, the score data feeds the national benchmark. The benchmark dataset contains only aggregate scores and detected platform — no personally identifiable information.

The benchmark grows with every scan, becoming more granular over time — breaking down by platform and region to give Australian business owners a meaningful comparison point. See our privacy policy for details on what data we collect and how it's used.

See where you stand

Check your website and compare it against the Australian benchmark.

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